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Why We Double-Fry in Beef Tallow (And Never Looked Back)

The Head Freak4 min read

Let's get one thing straight. A fry is not a side. A fry is a decision. And the biggest decision we ever made was what to fry it in.

We tried the oils. We tried the blends. They were fine. Fine is the enemy. Fine is a soggy fry in a paper boat under a heat lamp. We didn't come to play. We came to crunch — so we went old-school Belgian and never looked back: beef tallow.

One fry, two baths

Here's the ritual. We hand-cut the potatoes thick — no frozen batons, no factory sameness. Then we fry twice.

  • ★Bath one, low and slow: the inside goes soft, fluffy, and steamy. This is where the potato becomes a pillow.
  • ★Rest: the fry cools and sets. Patience is a flavor.
  • ★Bath two, hot and proud: the outside locks into a shattering golden shell. This is the crunch you hear across the party.

So why tallow?

Beef tallow fries at a higher, steadier temperature and coats every cut in a savory richness that plant oils simply can't fake. It's how frites were built to taste before someone decided cheaper was better. Cheaper is not better. Cheaper is fine. And we're allergic to fine.

“You'll taste the difference from bite one.”

The result is half-magic: crispy-meets-fluffy, deeply golden, served piping hot in our signature cone. Load it with tops, drown it in sauce, and suddenly a 'side dish' is the main event of your entire day.

That's the whole philosophy in one sentence: we freak over the little details so your fries never have to apologize.

Hungry yet? Thought so.